Course
Marketing
Offered by Faculty of Management, Economics and Social Sciences (WiSo)
QS Marketing
Well-regarded marketing and market-research facultyQS World Rank: Top 500 (2026)
The University of Cologne is known in Germany for marketing and market research, in a city with a large media, retail and consumer-goods sector.
Key advantages
- Marketing and market-research strength
- No tuition fee
- Cologne’s media and retail sector
- Research-led teaching
- Large student community
- Affordable city
- Programme & duration
- M.Sc. Management (Marketing and Market Research focus): 2 years
- Tuition (international)
- No tuition fee for international students; semester contribution of roughly €300 per semester including a transport ticket (indicative; verify on official website)
- Intakes
- Winter semester (October); some programmes also admit for the summer semester (April). Applications usually close between January and May.
- English requirement
- IELTS: 6.5 overallTOEFL iBT: 88+PTE: 60+ (English-taught programmes)
- Entry requirements
- Bachelor’s degree in business, economics or a related field with a strong GPA. CV, motivation letter and references; APS certificate for applicants from India.
Employability & placement
Graduates work in brand management, market research, media and consulting in Cologne and across Germany.
Student experience
Cologne is a lively, large and affordable city with a large media and business sector. The University of Cologne is one of Germany’s largest, with no tuition fee for non-EU students.
Research strengths
Research in consumer behaviour, market research and marketing strategy.